7 useful ecommerce resources to save you time and money

This week’s roundup is inspired by Christopher Nolan’s hit film “Inception,” which is (SPOILERS AHEAD), more or less, about a dream within a dream. Likewise, this post is a list of resources with their own lists of resources, each on a specific ecommerce topic, from content marketing to customer loyalty. Rather than featuring articles with lengthy read-throughs on a variety of topics, each article mentioned here has tools and resources in it that will save you time and effort on your ecommerce business.

Social media marketing

Social media marketing is more than just posting a random status about your business every once and a while. Check out this article by Social Media Examiner that’s chock full of useful tools on everything related to the social media marketing process. Whether you want social analytics delivered to you regularly, need help developing headlines for your posts, or just want to schedule all your posts in advance, they’ve got it a tool for it.

FREE fall images

Before we hit the real meat of the holiday season, we can still milk fall for all its got! Feast your eyes on these 40 free fall, Halloween, and Thanksgiving ecommerce graphics by Bigcommerce. Customers eat up fall images, and a seasonal design can give a serious boost to your promotions’ appeal. It’s also worthy to note that the customers you acquire during fall will likely be cheaper and easier to obtain than those during the crazily competitive Christmastime, so lure them in now!

Customer retention

Ever wondered, “I need to find the best ways to retain my customers?” Well, look no further – seriously. Check out this article by Help Scout packed with a grand total of 50 articles, tools, and charts covering customer loyalty, churn, and retention. A small jump in customer retention can yield a massive jump in profits, as proven by this age old study on customer loyalty by Harvard. You can be sure that dropping your churn rate, and boosting your customer loyalty are beneficial, so there’s no reason why you shouldn’t check out this fantastic resources.

Twitter tools

Twitter can seem simple enough once you get the hang of it, but there are many tools available that you can use to improve the effectiveness of your Twittering. Practical Ecommerce presents us with 10 tools that help your tweeting game in a myriad of ways, from selecting the best time of day to post to your followers, to managing your audience on multiple accounts. There’s even a tool that can search for tweetable sentences – perfect for promoting new content.

Pop ups

Pop up ads are a lot like vegetables to me. The sight of them is repulsing, and I’m prone to get them out of my sight quickly, but it’s proven that they’ve got a lot of benefits. Regardless of if you’re a fan, pop over to this article by Small Business Trends for description of a the different types of pop up ads, and 20 tools to create great ones. With pop up ads, there are multiple ways to trigger one to make the experience less intrusive to the customer, and, depending on your pop up’s design and offer, they can definitely be worthwhile.

Content marketing toolkit

Some people find it difficult to create the content needed for their content marketing, and it’s definitely true that the development process can be made easier. Fortunately, Quicksprout has an article loaded with content marketing tools to make the process smoother. It can be a tedious and time consuming task, but the resources listed out in the article will help you facilitate the entire content marketing process, from idea generation, to writing the content, publishing, and distributing it.

Holiday selling guide

The oncoming chaos of the holiday selling season is in sight. Whether you are worried or excited about the holiday season, take a look at our Holiday Ecommerce Guide, and start planning your holiday success early. You had better jump on it, too! The holiday season officially kicked off on Columbus Day, so it’s best to begin planning your SEO, marketing, social, and customer satisfaction strategies now.